Fleur Du Mal

Fleur du Mal is a luxury lingerie, ready-to-wear, and swim brand founded by Jennifer Zuccarini in 2012. Its name, derived from the title of a collection of poems by Charles Baudelaire, speaks to the unique duality of its spirit:

Fleur du Mal takes a fashion approach to lingerie and promotes size inclusivity. Its products are delicate and sophisticated- using luxury fabrics like French Leavers lace and bespoke embroideries- while also offering cheeky, whimsical prints and naughty silhouettes. It is the true embodiment of a “naughty flower.”